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Scalextric

Scalextric

Scalextric, the world’s premier slot racing manufacturer, asked us to launch their new MotoGP World Championships concept. We created a completely fresh approach for the packaging in order to set it apart from traditional racing car sets.

Along with the core packaging, we were responsible for the microsite, stand designs, product brochures, viral marketing and showreel. In pre-sales alone, Scalextric increased their sales revenue for the year by 25%.