Merry Christmas and Happy New Year! We hope you’ve had a relaxing break! For us at The Practice, it’s that time again when we look back on the past year- and today, we’re considering the best marketing campaigns of 2015.

Coming in at one of the most important, is certainly the “This Girl Can” campaign, created by Sport England. Gender equality was undoubtedly one of the most hotly discussed issues this year, and we loved seeing how this campaign turned stereotypes on their head. “This Girl Can” was inspired after a poll found that 75% of women were afraid to exercise more, for fear of embarrassment or judgment. This encouraged Sport England, in conjunction with FCB Inferno, to create a short online film, app, and print ads, showing women from all walks of life participating in different sporting activities, and showing their capability in the process. To date, the film has been viewed online over 13 million times, and the campaign as a whole went on to win nine Cannes Lions at the annual Summer festival. Since then, Sport England even partnered with M&S to create a range of t-shirts and other merchandise around the campaign’s slogan.

The campaign which has had the most permeating affect on our everyday lives, has got to be Coca-Cola’s rebrand. The company’s launch of “One Brand” saw its drinks completely redesigned to reflect the product differences between Coke Zero, Coke Life, and Diet Coke, in order to bring clarity for consumers. Even now, we can’t help but notice and admire the new design in TV ads, out-of-home billboards and online, showing the rebrand has had lasting impact in-store and beyond. And results of the campaign also prove this- this year, Coca-Cola’s UK sales rose by 1.46% during the first 20 weeks after its launch, totalling £480.3 million.

The “Don’t let this be my #LastSelfie” campaign was perhaps one of the most poignant editorial and social campaigns of 2015. This campaign saw the World Wildlife Fund combine social media and print in order to raise awareness for endangered species. In conjunction with Istanbul-based agency 4129Grey, the nonprofit decided to use Snapchat to engage younger audiences. The platform was a perfect choice for WWF as they wished to present followers with a selection of disappearing snaps, representing the speed at which endangered animals are disappearing.  The results were mind blowing- after users were encouraged to take screenshots of the images, this generated 5000 tweets and 6 million impressions in just 8 hours, rising to 40,000 tweets and a reach to 120 million within 1 week, (half of all Twitter users!) And to add to the success, WWF reached their monthly donation target in just three days, as well as generating many more animal adoptions via the charity’s website.

“Shot on iPhone 6” has got to be up there with our top out-of-home campaigns this year. The premise was simple, but the results were incredibly attention-grabbing. If you’re not familiar with the campaign, this focused around featuring beautiful and inspiring images taken by iPhone 6 users around the world, presented on huge billboards globally. In order to promote the new iPhone and its camera quality, Apple approached a selection of prolific amateur photographers, after searching through Instagram and Flickr to find those that would best fit the campaign. After 160 photographers had given permission for their content to be used, Apple launched the campaign first on its website, before rolling out over 10,000 billboards across 70 cites and 24 countries. Aside from capturing viewers with its stunning presentation, the campaign also went onto win first place in the Cannes Lions’ Outdoor category.

Which campaigns, from print, to out-of-home, social media, or TV, have been your favourite this year? We’d love to hear your thoughts as always, so please tweet to us @PracticeDigital and share your comments on our Facebook page.