When starting your new brand project or business, it can be tempting to create and implement your strategy, branding and marketing in-house. After all, it’s your vision, and it’s natural to want to remain in the driver’s seat.

However, we’ve sadly seen many businesses fail to achieve their goals due to lack of experience, the correct skills and knowledge. This has led to brand dissatisfaction, failure to see a return on investment, and ultimately, both time and money being wasted. That’s why we’re firm believers in getting it right from the start, by investing in professionals who will be able to give your brand the treatment it deserves. So what can a creative agency such as ourselves, bring to the table?

Expertise

When you start a new business project, all aspects, including branding, design, your website, copywriting and marketing strategy need to be considered. Outsourcing to a fully integrated marketing agency such as ourselves, ensures you benefit from the diverse and specialist knowledge and experience of each of our team members.

Creativity

Graphic designers are designers for a reason- their creative mind-sets! When you outsource to a creative agency such as ourselves, you can expect to have your project in good hands. Our design team has a wealth of experience and the skill-set to creatively bring your vision to life- and even if you’re just looking for a little help, your brand can certainly benefit from a fresh set of eyes. Whether that be logo design, a full visual I.D, to website design, mobile app design, and offline assets, rest assured we’ll work with you to achieve exactly what you’re looking for. For examples of our creative projects, please visit our Showcase page.

Time

Starting a new brand or project is time-consuming work. Every business owner knows that their main focus is on the heart of the business- product/service development, their customers, and their physical store (should they have an offline presence). Therefore, being able to leave your digital, marketing and design work to a team of professionals can be a huge help, and also means you’ll be less likely to neglect these other crucial areas. We also ensure we regularly update all of our clients as their project progresses, from weekly to monthly reporting and one to one calls, so you’ll always be kept in the loop.

Cost effectiveness

If you decide to take on your work in-house, you’ll probably need to build up your own team of creatives and marketers. Depending on the scope and nature of your proposal, this might require four or five people who can really do your project justice. While this is a better route than taking on your brand strategy alone, it does require considering additional costs. For instance, do you want to employ freelancers, part-time or full time staff, and how will you calculate their salaries? Then there are other potential costs to consider, such as if you use a recruitment agency, overheads including offices and expenses, and many more, all of which could add up in the long run. Outsourcing to an agency such as ourselves, ensures an all-inclusive package. We’ve also just launched our new service, We Are Leasing, which enables you to pay for our services on a month-by-month basis, completely interest free. So that’s just another way you’ll be able to manage your budget more effectively!

Are you a business owner? Do you prefer to manage your brand projects in-house, or outsource to creative agencies? We’d love to hear about your experiences, so please do tweet to us @PracticeDigital and share your thoughts on our Facebook page. And don’t forget to check out our new service, We Are Leasing, should you have a new project you want to get started on this year. Our team are always happy to help, so please get in touch at: leasing@wearethepractice.com.