The Practice team have been getting to grips with New York life as we develop new ventures in the US. You can read all about it here and follow our progress! Our first exciting few days across the Pond coincided with the exhilaration surrounding Fashion Week. And what a week it was, with gorgeous shows and a particularly spectacular debut from Victoria Beckham ready-to-wear. You see, it’s not just us who’ve been establishing a US presence!

We were excited to witness several technological innovations at this past fashion week, aside from the usual live-streaming. Diane von Furstenberg, as a forward-thinking businesswoman, showcased Google Glass, the futuristic eyewear device currently being built by Google. The glasses were worn by models, and used to take backstage snaps and a custom video, which were simultaneously uploaded to the designer’s Google + Page before and during the show. And what did this achieve? Well, it aided her social media presence, making her the third most talked-about designer on Twitter over the course of the week. Furthermore, tweets about her show were also up by 160% from last season- not bad at all!

With a little invention in mind, designer Rebecca Minkoff showed a stunning clutch-bag doubling up as a wireless stereo which can be controlled by any Bluetooth-enabled device such as an iPhone, within a 33ft range. Fashion Week also saw pre-show live-streams from Oscar de la Renta and Marc Jacobs, offering viewers the chance to see backstage action several hours before the start of presentations. Marc Jacobs’ was even hosted by fashion blogger behind ‘The Man Repeller’ blog, Leandra Medine; again a powerful message for the allure of fashion and social media.

In general, fashion’s always been one of the most lucrative industries, but it seems that even before this Fashion month, the online fashion community has been blossoming. Social media is geared towards its visual nature, and sites such as Pinterest have given way to similar fashion-centric sites. One such to have captivated our attention is the style scrapbook-type site, Style Saint, which allows users to play ‘editor’ by ‘tearing’ inspirational photos of street style, editorials and magazine covers to create online pictorial magazines. Users can also connect with each other by tearing each others’ photos and following, much in the same way as on Pinterest. Trust us, it’s a lot of fun, and a great way to exercise our creativity!

Fashion bloggers are really the new generation, with ‘What I’m wearing’ style blogs perhaps the most successful in terms of garnering media and sponsor attention. Many of these bloggers are also aided by sites such as Lookbook.nu, a site where users (mostly young fashion bloggers) can post artistic shots of their outfits for others to follow and rate. At The Practice, several of our team also love getting creative with Instagram, Hipstamatic and photo-editing apps such as Pic Collage and Diptic. Have a look at our shots below- we’re embracing New York style!

Will you be following the online reports and action throughout the rest of Fashion month? Or maybe you have some great stories of Fashion Week experiences you’d like to share! We always love to hear your say, so please tweet to us @PracticeDigital and connect on Facebook.