Yet another social app has emerged, this time revolved around live-chatting. Entitled Talkshow, the app has gained significant hype in the past two weeks. But the question remains- is it here to stay? 

Recently, we reviewed Facebook’s F8 developers conference. In this, there were several notable announcements, including the launch of chat bots on Facebook’s Messenger app. So today, we’re interested in delving deeper into the role of chat bots, and what they present for the company’s future. 

While the digital ad industry slows no sign of slowing down, viewers are using ad blockers now more than ever before. With fewer ads being watched, how will this compromise marketers’ efforts, and what solutions can be reached? 

Earlier this week, we were met with the news that thousands of New York voters had been removed from the US electoral roll, despite being registered. With such a huge error facing the country’s voting system, how did social media highlight this?

In the age of social media marketing, digital influencers, whether bloggers or Instagram stars, can be a lucrative way for lesser known businesses or ailing brands to increase their presence. But how does using digital influencers compare to celebrity endorsement when it comes to brand marketing?

Facebook’s F8 Developers’ Conference this week saw a range of exciting new updates from the site. Which announcements were we at The Practice most excited about, and how might these impact the platform’s future? 

It’s been some time since we last reviewed our favourite latest apps. But with several new and exciting ones appearing recently, we at The Practice wanted to share our top picks.

This year, April Fools’ Day saw many global brands create some entertaining pranks. In case you missed them, here are The Practice team’s favourites! 

A recent 2016 Social Media Impact report looked at the ways in which B2B companies use social media, and how each platform and industry fared. This revealed some interesting findings, so read on to see what we made of the results. 

We hope you all had a cracking Easter break (sorry, we can’t help ourselves!) With the festive season over, we thought it was time to look back on our favourite holiday brand campaigns this year.