Today marks Twitter’s 10th Birthday- naturally, a day when we’re keen to look back on what the site has given us over the past decade. 

Instagram has unveiled several updates recently, including displaying the exact date a photo was shared. While this has been met with positive response, there’s another update that has generated more negative attention.

This week’s International Women’s Day sought to “Pledge for parity”, addressing the ongoing gender divide in today’s society. With much to consider on this theme, how did brands raise awareness in their campaigns? 

Monitoring site referrals should be a simple enough task, with a multitude of analytics programmes showing where traffic is coming from. However, much of this traffic can go unaccounted for, especially if it is being generated from private channels such as email and messaging apps. 

With each global event, we at The Practice love to follow the action on social media, and see which moments spark conversation. This year’s 88th Academy Awards was no exception- read on for our recap of the night’s buzz and trending topics. 

We’ve once again been enjoying the latest Fashion Week collections, and especially seeing which digital trends have emerged. So how has technology influenced this year’s collections, and are designers responding to their tech-savvy audiences?

Facebook is set to launch the second evolution of its Instant Articles feature on its mobile app, making this available to both large-scale and smaller publishers. So how will this benefit media outlets, and will this enable Facebook to generate additional revenue? 

It’s one of the most anticipated events of the year, when global brands and performers come together to celebrate Super Bowl Sunday. So which marketing campaigns came out on top, and which moments caused a social media frenzy? 

Last week, Twitter announced updates to its Home page feed, enabling logged out users to still access tweets, videos and images. So what will this development entail, and will it benefit the site’s traffic and monetisation goals?

Facebook has just revealed that it will be adding live streaming capabilities to its iPhone app. Called Facebook “Live”, the new addition will enable users to post live stream videos directly within NewsFeed. So what can we expect from the update, and will it impact other live-streaming apps?