It’s fair to say that WhatsApp is our first port of call for chatting with others. But when it comes to a wealth of features, it pales in comparison to WeChat, Asia’s most popular messaging app. As WeChat now celebrates five years since its release, we were keen to share just what we love about it.

For many brands, the New Year means refreshes, changes, and revisiting past ideas in order to move forward on a strong note. So when it comes to marketing and advertising, which companies are already demonstrating their direction for 2016?

The year has barely started and there’s already a new hyped social media platform. We are of course, referring to Peach, the latest app to take the app store by storm.

While January can often be a slightly less inspiring month, we always have the annual CES show to look forward to! Kicking off this week, the tech exhibits have once again wowed and surprised us, so we were keen to reveal our favourites.

Happy New Year! We hope your week has started on a high note! As it’s time to think ahead, we at The Practice were keen to share our top digital predictions for 2016- and we’d love to hear yours too.

Merry Christmas and Happy New Year! We hope you’ve had a relaxing break! For us at The Practice, it’s that time again when we look back on the past year- and today, we’re considering the best marketing campaigns of 2015.

We’ve been coveting many tech products this year (as usual!) and naturally, these have made their way onto our Christmas wish list. So whether you’re looking to impress with a luxurious gift, or need some last minute stocking fillers, we’ve chosen some of our favourite items for your viewing pleasure!

This weekend has once again witnessed a retail boom, with brands capitalizing on Black Friday and Cyber Monday. With so many customers to engage with, which brands stole the show when it came to social media marketing, and which have been some of our favourite campaigns to date?

The festive season is always about goodwill, and spreading a little kindness whenever we can. With this in mind, charities are increasing their efforts to encourage support and donations, particularly when it comes to mobile. As an area of growing importance, how is this platform being used to encourage giving? 

In today’s climate, brands know that savvy marketing can no longer be churned out en masse. With personalisation now a key aspect of any digital strategy, which brands are getting this right?