Although only November, the run up to Christmas has well and truly begun. As is an annual tradition, we at The Practice are rounding up the best video ad campaigns this season.

Last week, we at The Practice were particularly moved by the news of one influencer’s decision to depart from social media.

Snapchat is the beloved visual and social platform of Gen X’ers, boasting 100 million active daily users. It’s a lucrative channel for marketers looking to reach their younger audiences- so which brands have been using the app recently to display some innovative campaigns?

In our previous blog post, we shared some of our top social media marketing practices for brands looking to capitalise on the holiday period. But aside from social media, there are plenty of other online marketing tactics for brands to leverage this holiday season.  

It’s not too early for brands to start thinking about the holiday period, and how they can drive sales at this time. With purchase intent already on your side, we at The Practice hope our tips will help generate that extra push.

This week, we took the plunge and finally installed iOS9, after some deliberation as to whether we could justify the extra dent to our storage. So was the update worth it? Read on for our thoughts…

The streets of London are set to become a lot more engaging, thanks to new out-of-home advertising screens around the city.

This autumn sees the major works of controversial artist Ai Weiwei, on display for the first time at London’s Royal Academy. Naturally, The Practice team couldn’t wait to make a visit.

This week has seen the Social Good Summit return to New York, in conjunction with UN Week. As ever, the annual event emphasised current conversations, and featured a star-studded line up of influential speakers.

Advertising is a wonderful thing in the right context, but what about when we’re in the midst of watching our favourite TV shows? We at The Practice were interested to hear news on how in-programme ads might soon be hitting our screens…