Brands, Marketing, and The Rugby World Cup

The Rugby World Cup kicked off last week, igniting a flurry of activity both on and off the pitch. And as ever, the game’s brand partners have been busy promoting themselves and their relationship with the event. So which branded marketing campaigns have been the most effective so far?

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Social shopping evolves

This year, we’ve seen countless announcements of social media sites partnering with businesses in order to test “Buy” buttons. So what’s the latest when it comes to social e-commerce, and how will this new feature benefit businesses and shoppers?

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Fashion Week: The best tech displays yet?

It’s Fashion month once again, a time when the hottest style and tech trends converge. So which digital features will The Practice team be looking out for this coming show season?

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Deep linking: The future of mobile

Deep linking has got to be one of the most talked about mobile trends of late, with app and web developers alike interested in how this can be used. So what exactly is deep linking, and how can it help drive e-commerce in future?

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How the VMAs played out on Social Media

Global Awards shows, national ceremonies and events always attract a great amount of online conversation. So how did Sunday night’s VMAs stack up on social media?

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A must for marketers: The Facebook updates to know about

Not a week or month goes by when there aren’t some interesting new changes taking place on Facebook. So which are the latest ones we need to know about, and how will they benefit marketers?

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Market research: Innovation not irritation

Market research has always been a fundamental way for brands to improve the services and products they offer consumers. From gathering data online and via mobile, listening and reacting is crucial. With this in mind, we at The Practice were interested to look at the brands using market research most creatively. 

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Sharing Humanity on Social media

To mark World Humanitarian Day today, the UN has urged social media users worldwide to share stories of heroism from around the globe. So how have supporters taken part, and which of their other awareness campaigns have we admired?

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Alphabet: Google brushes up on its ABCs

There’s always a risk associated when a company decides to rebrand. When right- (think Burberry or Apple), the new results are incredible, but when ill timed or executed, a brand can too often fade into obscurity. 

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App round up: What are we talking about this week?

Just when we’d thought there was an app for everything, along comes another that makes us wonder why it wasn’t created sooner. So which are the newest and hottest apps The Practice team has been fascinated by recently? 

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