The future of Facebook: Mobile, advertising and video

On Wednesday last week, Facebook announced record Q2 earnings of $4 billion, attributing 76% of this figure to mobile. With these results, the site announced what changes users and marketers can expect to see over the coming year.

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Google Plus: What next?

Despite claims of Google Plus’s vast user base, the site has never taken off in comparison to its rivals. Boasting 300 million monthly users at its peak, we at The Practice always wondered if that figure really stacked up. Now, in the wake of recent news, it’s clear that the social platform is slowly moving away from its original premise.

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Instagram: Bringing search to online

While Instagram is one of the biggest social network apps for mobile, it has done little to build its web features. But now, the app plans to do just that, with a new online search feature.

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Are female creatives on the rise?

While not inherently a man’s world, the creative industry can often be dominated by senior male figures. So at The Practice, we’re proud to have a female CEO at the helm of our agency, and the unique perspective this brings to working life.

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Will Reddit’s new rules keep the trolls at bay?

We’ve always known Reddit to be one of the largest online communities where free speech is prized. But over the last week, the site has announced measures to censor content.

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Social Media Day 2015: How the world celebrated

June 30th marked the sixth annual Social Media day, first launched by Mashable back in 2010. Today, the event is recognised globally, as like-minded individuals come together to celebrate and discuss all things social media. So how did our fellow digital fans mark the occasion this year?

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Feeling the push: Commuters to receive adverts on the go

The London transport system is known for being saturated with print ads, with the tunnel walls, sides of escalators, and bus and train carriages plastered with the latest campaigns from global brands. Now, it has been revealed that commuters will soon be presented with targeted content, thanks to beacon technology.

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Cannes Lions: 2015 Highlights

It’s hard to escape the stream of tweets, images, videos and news stories emerging from the annual Cannes Lions Festival this year. We’ve loved checking out the live stream and following all the news on Twitter- so which have been our favourite talking points?

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The world’s most powerful content agency?

This week, the Daily Mail, global advertising and PR company WPP, and Snapchat, announced their formation of a new content agency named Truffle Pig. So what can we hope to expect from this new partnership?

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Twitter Autoplay: A lucrative move?

There’s no denying that video is the present and future of social media content. And now, Twitter has just announced its latest feature- that it will be launching autoplay on all videos shown in the home feed. 

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