Just when we’ve come to understand Facebook’s latest algorithm preferences, along comes another announcement. This time, the social network has stated that it will be taking into consideration how long users spend time looking at or reading a post, and not just how many likes and comments it receives.

Recently, Coca-Cola announced it would be updating its brand identity, with online and offline adverts showcasing new images and text for each of its products. So how will the new approach work for the company, and will the brand continue to resonate with consumers?

Apple has just announced the launch of its new music streaming service, unsurprisingly named, Apple Music. With over 30 million tracks available and the benefit of a trusted brand, will the service be able to compete with its popular counterparts?

Often, we can feel overwhelmed by the amount of push notifications we receive on a daily basis. From useful ones such as mobile banking and travel alerts, to messages from our favourite shopping apps, this got us thinking- are push notifications a crucial part of any marketing strategy, or simply an annoyance?

Last week saw Google host its annual conference, Google I/O, in which the company traditionally announces developments for the coming year. Naturally, we at The Practice are always keen to hear what the tech giant has in store, and how its plans will impact the digital space.

With new online businesses popping up all the time, as well as a growing demand for easy digital transactions, it’s no wonder social platforms are eager to tap into their share of the market.

We at The Practice are big Mad Men fans, and naturally, we’re a little sad now that the hit show has come to an end. With much debate surrounding the finale, we were keen to share our thoughts, and also review our favourite campaigns from past seasons.

The retail space is digitally evolving all the time. From in-store displays that let you order exactly what you want, to catwalk live-streams, the trend shows no sign of slowing down.

Like any team, we at The Practice believe in promoting and raising awareness for worthy causes. So recently, we’ve been fortunate enough to work with a client for whom charity is at the core of their enterprise.

Have you ever wondered how social media platforms post on each others’ sites? It’s not something we might automatically think about, but over the weekend, Google Plus planted that thought firmly in our minds.