Just a couple of days ago, Twitter’s shares fell by almost 20 per cent in one hour, following leaked financial results. But with user-growth showing no signs of slowing down, why is the site failing to profit?

When we last spoke about the upcoming release of the Apple iWatch, we commented on the way in which a variety of global brands had already created compatible apps. So since its release, what have these companies produced for the new device?

A while ago, we looked at the way in which digital advancements were changing the shopping experience. With new technology continually being implemented, we at The Practice were keen to revisit how our high-street is still digitally evolving.

First Quarter figures show that Facebook has upped its traditional advertising spend in the UK. With success resulting from its TV campaigns and on the London Underground, we were interested to explore how other brands too, are still navigating the offline space.

If working with social media has shown us one thing, it’s that people love to join a conversation. Whether around a trending topic, news segment, or viral hash tag, we at The Practice were interested to look back on the hot talking points of the year so far.

This week has a lot of negative press attention surrounding YouTube Kids, a new app allowing children to watch their favourite shows and channels. Merely two months into its launch, the platform has received backlash for allegedly using unfair advertising practices. Naturally, we were keen to explore further…

We hope you all had a lovely Easter break! The Practice team certainly enjoyed our Spring holiday and we’ve loved seeing how our favorite brands marked the occasion too. So from online to video, which companies egg-celled (sorry!) themselves in their Easter campaigns?

Last week, we at The Practice looked at some of the apps which have caught our attention recently. But one that we didn’t mention, (which has now become a favourite), is Periscope, Twitter’s new live streaming video app.

Apps have got to be up there with some of our favourite things. From genius inventions to those which simply make our daily lives all the easier, we at The Practice love a good new app. So which have made it on our radar this week, and are they all there for the right reasons?

With only a month to go until Apple’s iWatch is available to buy in the UK, we at The Practice were interested to consider how the release will shake up the tech sector. Will it stand to compete against our other devices, and how will marketers have to adapt to a new product?