With every positive that comes with the digital world, there is of course a negative. Most recently, the topic that’s come to our attention has been the escalation of online abuse on social media, asking us to question just how such sites are planning a crackdown.

When it comes to online performance, a single, or even several pairs of eyes sometimes aren’t enough to keep track of engagement, competitors, traffic, reach, and more. That’s where our favourite marketing tools come in extremely handy- and so we at The Practice were keen to round up our favourites.

With our General Election less than 3 months away, we at The Practice were keen to see how social media is playing a part in mobilising voters, and influencing opinion. So which online tactics are being used, and which party is currently heading the digital leader board?

Amidst the star-studded events and red-carpet glamour of this year’s Academy Awards, marketers too were able to stake their claim on the action. From ad campaigns to live-tweeting, we review the best and worst from one of the year’s biggest events.

In between work and meetings, The Practice team has managed to find time to stretch our legs and check out some great exhibitions. So which have been our favourites this year, and what are we itching to see next?

It seems that everyone, including The Practice team, is talking about Twitter’s latest deal with Google. This partnership will allow tweets to be indexed by the search engine, meaning a multitude of ramifications for both, as well as brands and individuals.

Last year’s Grammy Awards generated a record number of social media interactions, making it TV’s biggest social event of 2014. So how did this year’s show hold up, and what social events emerged?

2015 is shaping up to be a year of social media feed updates, posing new challenges for marketers and users alike. From Twitter’s “Instant Timeline” tests to Tumblr’s additional dashboard features, social media sites are experimenting with ways to draw more users and brands.

With little warning, Facebook just recently released a new app, Facebook Lite, designed to take up a minimal amount of storage space. So what does this new offering hope to accomplish, and how does it tie in with Facebook’s other projects?

The past week has seen some interesting news emerge from the world of tech and social media, and some great milestones too. So which stories were the highlight of our week?