$750,000 for a day’s worth of advertising? This is the figure that Snapchat is currently quoting brands to have their ads displayed on the app. So why the high price? And does this signify social media’s move towards paid-for content? We at The Practice were keen to find out more.

The New Year means that tech developers and designers are looking to create something new. And where better to showcase the latest offerings than at the annual Consumer Electronics Show? This year, the legendary January event has showcased a range of innovative new products, so we were eager to share some of the best.

In our last post, we outlined some of our predictions for the biggest digital and marketing trends this year. But one of these deserves an essential mention- we can’t ignore the fact that video is going to be one of the most crucial aspects of a brand’s online marketing strategy in 2015.

Happy New Year! We’ve ready to leap into 2015 with a host of new work projects and developments here at The Practice. But in the meantime, we wanted to consider just what the year has in store for digital marketing.

This year, we at The Practice have been feeling nostalgic, having looked back on 2014’s top digital trends in our last post. For today’s post, we were keen to remember some of our favourite Christmas social media campaigns, and what to include for online success.

The past year has seen some digital milestones, with social media, mobile and technology all showing growth. So which trends have particularly stood out in 2014?

With so many innovative apps, startups and tech products out there, finding what you want can be overwhelming and time-consuming. But now, there’s a new site that curates all these in one place- Product Hunt.

Although it’s not yet December, we at The Practice are starting to feel very festive indeed. So what better way to celebrate the mood than with our Christmas gift guide? Check out the top 10 gifts we’d love to receive- these would be perfect for any design or tech-obsessed recipient! 

We’ve recently been receiving notifications to our Viber app telling us that we’ll soon be able to see celebrities’ conversations. So what do we think of this new feature, and will it benefit Viber in anyway?

Social media is about community sharing, promoting, and engaging- and of course, a user’s aims differ depending on whether they’re a brand or individual, and which sites they use. Regardless, it’s one of the best ways to publish and share news stories, which Facebook is hoping to capitalize on with its latest resource.