For us at The Practice, the festive season means the release of some incredible Christmas marketing campaigns, in time for the upsurge in shopping. In particular, it’s the time when national brands display their Christmas TV ads, prompting us to consider which we like best.

There’s something inherently satisfying about capturing a good picture, video, or creating a great piece of design. So since The Practice team started using Instagram’s Hyperlapse app, it’s safe to say that we’re finding it to be a highly rewarding tool.

Facebook regularly makes changes to its algorithm, meaning the site can often pose challenges for marketers who wish to promote their brand. The site’s last change occurred back in August, and so several months on, we at The Practice were keen to see if marketers have experienced any measurable impact.

Previously, we considered Apple’s lack of social media presence and wondered why the company doesn’t utilize online marketing. For Apple, the answer is simple- because they simply don’t have to. But why do other brands and companies choose to steer clear of social media when it might benefit them?

Health and fitness apps are not new on the scene, but when one from Google comes along, it’s worth looking at how it just might impact this growing sector. So with Google’s new Fit app just launched, how will it stand up to its biggest competitor- Apple’s revolutionary HealthKit?

With social media heading towards a desire for greater privacy, Facebook has just released its latest offering- an anonymous social app called Rooms. Rooms functions as an image message-board for those who want to share their interests in a private setting. So is this new app part of the trend in anonymous social sharing, and can we really keep our information private by using these forums?

In an earlier blog post, we explored Google and Facebook’s race for global connectivity, bringing Internet to two-thirds of the world’s population who are still without. So how are both tech giants fairing in their quest? Naturally we were interested to find out…

It’s that time of year again, when the Frieze Art Fair makes its way to Regent’s Park. Each year, over 60,000 visitors including artists, collectors, curators, critics, and art lovers attend what has become known as London’s premier exhibition for buyers.

In an online world dominated by banner ads, sponsored posts, and targeted marketing, we at The Practice were interested to hear about a new site claiming to buck this trend. So is Ello the “antithesis of Facebook”? We wanted to find out…

While our favourite brands are great at getting us to buy their products, can they really encourage us to live more sustainable lives? It goes without saying that most of us are keen to protect our environment, but now, 29 major brands have teamed up to persuade us further.