Advertising Week has been and gone again in New York, and with it, a host a discussions about where the industry is headed. With advancements in tech and mobile like never before, will we see advertising cater to this boom? We share our thoughts on the shape of things to come…

The Practice team loved updating to iOS7 last year for its sleek and modern design and new features, unlike anything that had come before. So we were expecting good things from iOS8 when we updated just a few days ago. Read on for our initial thoughts…

With a “No” vote for Scottish Independence, those for a united Britain can rejoice this weekend, especially since this marks an end to an uncertain couple of months. In the wake of such a momentous campaign, we at The Practice were keen to take a look back, and see how the referendum played out on social media.

As ever, Fashion month promises to be a spectacle of all things digital and style. With designers drawing on further tech and social media trends at this year’s events, we were keen to see what’s been going on.

Merely seconds after news broke of Kate Middleton’s second pregnancy, brands took to Twitter to share their congratulations, and perhaps slip a little sneaky self-promotion in too! With this in mind, we at The Practice were keen to share our favourite #RoyalBaby moments so far, and look back on last year’s royal baby hype too.

The news of leaked celebrity images and iCloud hackings has certainly affected Apple’s position, especially in the run up to its iPhone 6 and iWatch launch. With subversive sites such as 4chan seen as an attractive place to post such content, we were interested to find out how we can ensure our data stays protected.

The ALS ice-bucket challenge demonstrated the power of social media for fund-raising purposes. With pretty much everyone we know taking part in the cause, we were keen to find out just why it was so popular, and the key to a campaign’s virality.

Running your company’s social media channels can often be challenging and time-consuming if you’re not familiar with the full array of features on offer. For us at The Practice, there’s always something new to learn when it comes to discovering how to make social media management all the easier. We’ve put together some of the best hacks that are sure to help you out…

With much focus on Generation Z, or the Millennials, and their use of social media, we at The Practice were keen to take a look at where Generation X come into the digital equation. Known as those born between the mid 1960s and 1980s, Generation X are often overlooked.

Are brands still focused on their out of home marketing campaigns now that online advertising is given more attention? Yes, is the answer- and it seems that these are becoming more innovative than ever before.