In our last blog post, we explored how social media platforms have been gearing up for the World Cup, and how digital marketers are being hit by FIFA’s strict rules. It’s interesting to see however, that although brands are being strictly governed in their traditional campaigns, the same is not true when it comes to social media.

Although England have sadly succumbed to defeat in this year’s World Cup, that hasn’t eradicated the social media frenzy surrounding the matches. With this year’s tournament predicted to be the most social sporting event ever, we at The Practice were keen to explore what’s been going on.

Ever since we discovered the Google-owned company, Nest, and their amazing home devices, we’ve been looking forward to the day that we can all expect to live in technologically advanced houses. With our imaginations running wild, we at The Practice decided to dream up our perfect smart home of the future.

We at The Practice have written several times about the growing wearable tech market, exploring everything from Google Glass to the hottest health monitoring devices. But surprisingly, the latest wearable tech trend to have boomed this year, is for none other than our beloved dogs and cats.

Not a week goes by that we don’t hear about or read another story on how Facebook has become more difficult for marketers to navigate. With an advertising budget now de rigueur for businesses who wish to gain from the site, we at The Practice are exploring just how and why Facebook has become less beneficial.

We at The Practice were all ears when we heard that Google (and specifically YouTube), were in talks to buy streaming company, Twitch, for the cool sum of $1 billion. So just why is YouTube interested in this popular start-up, and what will both companies stand to gain?

For those of us who prefer keeping a low-profile, (The Practice team included!) maintaining a discreet yet regular social media routine can be tiresome. With everything we do on Facebook, Twitter and Instagram in full view, it’s not surprising a wave of social platforms have emerged that offer complete anonymity.

The Practice design team has a keen interest in photography, and when we’re not snapping and editing, we love to simply capture what we can through Instagram. Recently though, we’ve fallen for the charms of another popular photography app, VSCO Cam. With it’s gorgeous filters and creative community to follow, will it one day rival its successful competitor?

What would you do if you had to give up your phone for a day or two? Bask in the freedom? Or worry about the calls, messages and emails that would go unanswered? This is something we at The Practice have been pondering since that video, “Look Up” made us consider the world of digital communication in a whole new light.

Since the early 2000s, we’ve witnessed the topic of social media appearing more and more frequently in movies, whether used in passing, or as the main subject. With several making waves this year, we at The Practice were keen to look back on our favourites, and explore why it has become such a popular on-screen theme.