With an International client base, we at The Practice have been lucky enough to visit an array of beautiful destinations- from the US and the Caribbean, to South East Asia. For our latest business trip, the creative team headed to Vietnam to meet with one of our long-standing clients. 

YouTube has always reigned supreme as the home of video content, but now, Yahoo are looking to rival its services with their own platform. But can the “Yahoo-Tube” of the future really stop our much-loved video-sharing site in its tracks? We reveal our thoughts…

When Google Glass eyewear went on sale last week for a 24-hour period, we at The Practice felt that slight tinge of missing out on a revolutionary product. With this in mind, we wanted to know, is it really worth the $1500 price tag, or is it worth waiting for future release dates?

We at The Practice were a little surprised when we heard that Google had purchased drone maker, Titan Aeropsace, after it was rumoured that Facebook would be acquiring the company. So just what might Google be able to achieve from its new purchase, and will this thwart Facebook’s progress towards global connectivity?

This week, women across London were shocked and enraged to discover images of themselves posted to the Facebook group, “Women Who Eat on Tubes”. The group in question asks members of the public to take and share their snaps of unsuspecting women enjoying on-the-go snacks, which has made for some angry responses amongst travellers. With this in mind, we at The Practice want to know: Just when is a joke taken too far, and is sharing images of others online without their knowledge a breach of privacy?

Last week, Facebook announced that it would be targeting a select group of individuals in its “privacy check-up”, helping users understand their settings. As more and more people begin to fear how much and what is being stored and shared online, we at The Practice think a few pointers are in order when it comes to social media safety.

In all honesty, we haven’t really given much thought to mobile messaging app Kik, since we’re content with communicating through WhatsApp, Viber, Skype, and one of our new favourites, WeChat. However, we can’t ignore its popularity any longer, and so today, we at The Practice are wondering: How does it differ from other messaging apps, and what’s given rise to its popularity?

This week, it was revealed that Cancer Research UK’s “No make up” selfie campaign raised a staggering 8 million pounds in just 6 days. The stunt conveys the sheer power of this popular trend, and how successful crowdsourcing can be. With this in mind, we at The Practice were interested to look at how the “selfie” has been used in previous successful marketing campaigns.

Yesterday marked the annual International Day of Happiness, a time for reflecting on the happy moments in our lives, and working towards maintaining a positive outlook. We at The Practice like to think of ourselves as a jolly bunch, but we were more than inspired by what we saw emerge from international organizations and social media alike.

It’s no secret that the mobile sector has exploded in the past few years. Brands have been quick to utilize Instagram, Vine and a marketing strategy spanning other mobile apps. But what about Snapchat? We at The Practice think it’s time they unlocked its potential!