We at The Practice are in the midst of some exciting projects, which include working on website updates and communications strategies for a host of interesting and diverse businesses. With planning at the forefront of our minds, we’re thinking about the latest trends, and how we can incorporate these for our clients.

Companies have a long history of reaching out to prolific bloggers to promote their products. Many brands have witnessed escalating success after carefully targeting those who have subsequently written glowing sponsored posts, or shared via social media.

A brand, however big or small, can sometimes use a push from an external source. Whether that’s a well-known name looking to diversify its image, or a smaller company wishing to launch a new product, the results of successful brand collaborations can be amazing and unexpected. So which brands have exemplified this in the past, and how have they benefited in the long run?

Last week’s talking point was undoubtedly Facebook’s $16 billion acquisition of WhatsApp. As ever, The Practice team loves a good debate, so today we’re wondering about Facebook’s motive for this, and just what this move signals for both parties. 

Model of the moment, Cara Delevingne, made tech and fashion history on Monday when she posted a live video straight from the runway. Known for setting trends, this was a fashion industry first, and so something we at The Practice were keen to reflect on. So just which digital trends have been launched on the catwalk in the past, and what can we expect in the future?

At The Practice, no two days, weeks, or even months are ever the same; we’ve always got several different projects and clients on the go. With some of our latest work spanning the property, hotel and beauty sector, it’s been a busy time for our team. Read on to see what we’ve been up to!

It comes as a given that mobile messaging apps and social media platforms are compatible with our smart phones. But in countries where feature phones are the norm as opposed to iPhones and Android devices, this means only a fraction of the population can communicate through the apps we generally take for granted. So what might happen now that Chaatz, a mobile messaging app for feature phones has launched? 

It’s not enough any more for brands to plan their marketing strategies, branding and digital presence for desktop alone. With mobile usage set to explode this year, we at The Practice are poised and ready to cater to our clients’ needs when it comes to entering this space. And with this in mind, is it enough for brands to seek the help of a fully integrated digital agency alone, or is a specialist mobile agency also required?

Super Bowl Sunday is always an opportune time for businesses to advertise. Attracting over 100 million viewers worldwide, the legendary event always plays hosts to the top global brands, many of who fork out in excess of $4 million for a 30-second advertising spot. So which brands stole the show at yesterday’s event, and how can others use the Super Bowl as a marketing opportunity?

Last year, a few members of The Practice team headed to China to explore this fascinating country. Aside from experiencing new cultures, the trip also gave us a chance to see just exactly what the younger generations do when it comes to interacting through social media. With Facebook, Twitter and YouTube all banned, we experimented with unblocking, and discovered a host of alternative platforms in the meantime.