When news reached The Practice HQ that Instagram were to start rolling out sponsored posts, we couldn’t help but wonder about two things: Will they disrupt the user experience? And most importantly, will they work in a brand’s favour?

The Practice team have been busy recently, developing and designing an app for one of our US-based clients. The app is for in-house use amongst current and prospective employees, and we hope it will facilitate communication between colleagues, organise workflow, and be used as a guidance tool. With this in mind, we’re interested in what makes a great app for businesses, and which are exemplary?

Twitter is set for public offering this Thursday, something that we at The Practice are highly anticipating. After all, the news has been the hot topic of conversation, and the most hyped tech IPO since Facebook’s in May 2012. But is the micro-blogging site worth investing in? We weigh up the pros and cons…

At the beginning of the month, we at The Practice were keen to discover more on Banksy’s new street project, “Better Out Than In.” Today marks the end of his incredible exhibit, so just what has the elusive graffiti artist achieved? We take a took back…

When it comes to boosting publicity for Hollywood stars, musicians, and other household names, marketing strategies are a little different. Ordinarily, an out-house agency might be employed and responsible for generating content on behalf of the client. However, when a celebrity brand is involved, external agencies in today’s climate are more likely to enter into a partnership, as opposed to fully taking the reigns.

At The Practice, we were strangely excited when we heard the news that BlackBerry had developed BBM compatibility with iOS and Android. Perhaps we were experiencing a little tech nostalgia, but whatever the reason, we hit the App Store straight away to download.

Last week, we at The Practice got to thinking about advertising on our social media apps, and how this might increase in the coming months. Today, we’re interested in exploring how advertising might now begin to infiltrate our mobile messaging apps.

It was only a matter of time before Instagram announced it would be showing in-feed and image advertising to its users. Naturally, we at The Practice were keen to explore the issue, and so today we’re asking: Will Instagram display ads be disruptive to the user experience? And how does the state of social media advertising look at the moment?

The elusive street artist is back again, turning the streets of New York into his very own graffiti playground. His latest project, entitled “Better Out than In: An Artist Residency on the Streets of New York” sees Banksy embarking on a month-long project to create one of his signature artworks per day.

After much anticipation, Twitter is firmly set for flotation to the tune of 20 billion dollars (£7 billion.) Characteristically in one tweet, the micro-blogging site announced the news, making this the most the most high-profile technology flotation since Facebook’s last year. With this on our minds, we at The Practice were eager to take a look at what’s next…