The Practice team were intrigued by last night’s BBC’s Horizon documentary, Monitor Me, which examined the growing trend in app usage to track a number of health values, from blood pressure to sleep patterns. The programme also showed how certain apps can even help us forecast potential illness before any symptoms are exhibited. Taking this into account, could these remarkable apps be key to helping all of us live longer and healthier lives?

It’s no coincidence that Facebook is planning to enable 15-second video adverts- we at The Practice predicted that Instagram’s successful launch of its own 15-second video feature was likely to have a knock on effect. But with news that the social media site might charge companies around £1.6 million a day to advertise on users’ home pages, will this development truly take off?

The Practice team love a good Vine that can make us chuckle, gasp in awe, and generally ask- “just…how?!” Granted, we’re not the most talented videographers, but that doesn’t stop us from having a go at creating our own! So in celebration of the Vine, today we look back on our favourites from the past month.

The Practice team are recent converts to Tumblr, the social media site home to over 108 million micro-blogs. We’ve discovered that the platform not only offers an additional outlet for online content, but that it also provides a wealth of creative inspiration. With this in mind, how can brands use it to maximise their digital presence?

It’s been a while since Apple announced a new product launch; in fact, when the iPhone 5S or 6 is released this Autumn, it will have been almost a year since something new emerged from the tech giant. We at The Practice can’t help but wonder two things- how will this affect growth, and what is the company planning in the meantime?

The glorious weather has us whipping our iPhones out at every opportunity, snapping away at the city scenes around us. From London to New York where our offices are based,   take a look at the latest Instagram pictures from The Practice team.

The Practice team have been interested in the concept of 3D printing for quite some time. Several weeks ago, news broke that this extraordinary technology had been utilized to create a duck’s prosthetic foot; it was this revelation that prompted us to wonder- just what does the future hold for such a radical practice?

Finally, Britain can celebrate a Wimbledon victor. Yes, Andy Murray has at long last been crowned Wimbledon champion, and we at The Practice couldn’t be more proud, or quite frankly, more relieved!

The nature of the United States’ PRISM program, operated by the National Security Agency, has left many shocked after its existence was leaked by contractor, Edward Snowden. Snowden claimed PRISM’s collection of public data was far more extensive than people knew, often violating privacy rights due to the program’s underhanded surveillance tactics. In the wake of this scandal, we at The Practice were interested to consider how such data intrusion might affect us, and what can be done to stop it?

While there’s been very little Summer weather to speak of, we thought we’d celebrate regardless by sharing some of our favourite seasonal Instagram photos from far and wide…