There’s been much praise from amongst The Practice team and the online community for Instagram’s video feature since its launch last Thursday, with many arguing that it knocks Vine out of the market as far as video-sharing apps are concerned. After all, with image stabilisation, filters, an editing and “tap to focus” option, what’s not to love?

Video for Instagram is here, and boy is it good! “Videogram”, as it has been termed, was something we at The Practice predicted a while back, and so far, it has not failed to disappoint. But what will this mean for Vine? Will Instagram video’s novelty ever wear off, or has it eclipsed all other video platforms for good?

It’s that time of year again. From across the globe, 11,000 members from all corners of the creative industries have come together to mark the 60th Cannes Lions Festival. With seminars, workshops and panel discussions, the next seven days promise to provide a wealth of inspiration for those in advertising and digital media. If only The Practice team were in attendance!

Like Marmite, or Margaret Thatcher, when a product, service or figure receives an overwhelmingly divided response, you know it’s going to be a talking point for a long time to come. And now, Apple’s latest offering, iOS 7, has achieved just that, especially amongst The Practice team!

It’s always going to be tricky for advertisers to navigate the realms of social media. After last week’s news of Facebook’s failure to remove pages glorifying violence against women, we at The Practice were keen to learn more about the social network’s role in upholding responsibility when it comes to offensive content on its site.

The Practice team is looking forward to watching upcoming comedy, The Internship, when it hits cinemas this summer. Starring the hilarious and bankable duo, Vince Vaughan and Owen Wilson, the film follows a group of interns as they compete for a job at Google.

We’re often never far away from constant news blasts notifying us of the benefits of Facebook updates or features, but when it comes to YouTube, The Practice team often have to delve a little deeper when thinking about how the video platform can benefit brands. But a company can always bode well from keeping one eye on the YouTube pulse, because there are a multitude of ways that video can heighten a brand’s marketing efforts, whether they realize it or not.

The Practice team has been thinking in depth this week about strategy. When it comes to providing new clients with their digital marketing goals, it’s important to have an initial structure in place. That’s where we offer a helping hand.

With Wednesday’s news that Apple has now recorded an unbelievable 50 billion app downloads, we at The Practice thought it only right to celebrate this incredible milestone. So in honour of the humble app, we’re rounding up a few of our all-time favourites.

Once dubbed the “Facebook for moneyed Euros”, The Practice team were keen to learn that online social network, A Small World, is back with a bang. With today marking its relaunch, just what can we expect from the revamped platform, and will it spark a trend for “members only” social media sites?