The news of Facebook’s drop in user figures certainly came as a shock to us at The Practice. With a loss of 6 million users in the US and 1.4 million in the UK during the first quarter, we wonder why, and consider: does this mark the beginning of Facebook’s demise?

We at The Practice were so excited to hear Adobe Social’s announcement of updated predictive capabilities at its Digital Marketing Summit. What this essentially means is that we’ll now have the most advanced tools to show us how much traction our social media marketing generates, as well as the type of content we should post next.

Google, and anything Google-related, is high on the radar of The Practice team when it comes to news, SEO activities, and products. After all, it’s the first brand we encounter when we log on, and it’s the hub and portal of our online experience.

Yesterday welcomed Earth Day, a time to celebrate the beauty of a remarkable planet we call home. The Practice team have been making a conscious effort to increase our own awareness of sustainability, particularly online. So how have other companies used the digital space this year to show their support?

The Practice team classify ourselves as social media aficionados, but even we like to keep it simple by just maintaining four or five active accounts at most. But when it comes to discovering new platforms, we’re always keen to explore. Today we consider one of the biggest networks that’s been making waves: Sina Weibo.

The Practice team agree that Google Glass will arguably be the most futuristic product to hit the market. It will revolutionize the way we view technology, and redefine the term “second-screen”.  So how will marketers have to adapt to a brand new interface?

In true spirit, The Practice team were greeted yesterday by several April Fool’s Day pranks- some more welcome than others! (Cab drivers it ceases to be funny when you’re running late and told the taxi’s out of fuel!) With this in mind, we look at the brands ringing in the new month with a prank or two!

At The Practice, we love a great success story, particularly when it comes to ingenious tech developments. So we were thrilled with the news that 17-year-old schoolboy, Nick D’Aloisio, has become one of the youngest app creators to attract venture capital backing for his hit app, Summly, after selling it to Yahoo!

It goes without saying that Twitter has always been a platform for verbal communication. In fact, it’s where The Practice team head to for links to breaking news, articles, and opinions, much more so than for visual or audio content. But with news that Twitter is set to launch a stand-alone music app later this month, we wonder if digital “convergence” is set to be a huge trend for 2013?

Last week came the announcement of yet another change to Facebook’s design and functionality.  As a creative agency, The Practice team were pleased to hear that Facebook’s newsfeed redesign places importance on the visual, not just its workability.  So what can we expect from the new layout, and how will this affect the user experience?