Expensive video production can often be the money-sapping cornerstone of a brand’s advertising strategy. So when it comes to saving on cost, time and manpower, the natural step is to use any number of video social media platforms to run a campaign, or even project a simple company message. The Practice team often advise clients who occupy a visual industry to maintain an active Vlog as part of their social media activity.

With 85% of people admitting they’d rather forgo water for an entire day than their mobile apps, we at The Practice wonder if we’ve become a nation obsessed!

We at The Practice were surprised that Sunday Night’s Academy Awards failed to garner more social media buzz. Looking comparatively at other recent National events such as the Super Bowl or the Grammys, the Oscars online hype fell short. So why was this the case?

Last week, The Practice team speculated on the merging between the online and offline fashion spheres. We questioned the role of live streaming and e-commerce, but today we’re looking at the fashion brands who’ve conquered the world of social media.

Every Fashion Week season, The Practice team notice an influx of innovative technological displays. Last time around, we noted the rise in trends including Google Glass, digital shows, and live streaming.  But does fashion’s embrace of mass and online culture mean the devaluing of an art-form?

The Twitter-owned app, Vine, is definitely living up to its reputation as the next big thing. The Practice team can definitely see its appeal; after all, the app allows users to create and share six-second videos, satisfying our primal love for anything short, instant, and snappy. So who’s using it, what’s been created already, and how did we find our first Vine experience?

Super Bowl advertising space is arguably the most coveted by top brands. Every year, we at The Practice keep our eyes peeled not only for some great sporting action, but also for a sweep of campaign hype.

As branding specialists, we at The Practice like to offer our clients the full treatment when it comes to honing their corporate profiles. Aside from meeting their creative briefs, we also strive to create strategies that best manage their online identities, whether that be through effective SEO or PR campaigns.

When Facebook announced the launch of Graph Search at its media event on the 15th January, we at The Practice were excited by the prospect, particularly as it was dubbed the site’s “third pillar.”

The whole team here at The Practice couldn’t help but chuckle after hearing Mark Zuckerberg describe one of Facebook’s most radical changes as “just some really neat stuff.”