We at The Practice love to receive new briefs from clients across a broad range of sectors; it’s what keeps our creative team invigorated. But it can be just as rewarding to work with clients whom we’ve established strong relations with over the years.

‘The only thing worse than being talked about it not being talked about.’ Oscar Wilde’s classic words often resonate with us at The Practice- we’re always intent on ensuring our clients receive the positive publicity they deserve.

Happy New Year! January 2013 is officially here, and we at The Practice are keen to ring in a fresh start with some of our top digital, online and technological predictions for the coming twelve months.

Christmas is over, the last of the turkey’s been polished off, and all we at The Practice are left with now are groaningly full stomachs, a mountain of discarded gift-wrap, and of course some fond memories! Perhaps you were even lucky enough to be on the receiving end of an iPad Mini or two, in which case you’ve surely been bestowed the best antidote to those post-holiday blues.

With just over one week left until Christmas Day, we at The Practice have keenly followed how the festive period has been played out via social media. Apart from offering an array of marketing opportunities for brands, there’s one brand in particular that has been making the most of online fan interaction: brand ‘Santa’.

When it comes to choosing our favourite social media platforms, Instagram has got to be up there in terms of those that have emerged relatively recently. We at The Practice love anything that mixes the social with creative, so naturally this is a unanimous firm favourite!

We at The Practice can’t help but notice the increase in embedded media links in tweets, and the amount of images and videos being shared online. It seems that this year, the trend has completely skyrocketed.

It’s holiday season yet again, and with much emphasis placed on recent Black Friday and Cyber week deals over in the US, we at The Practice feel it’s only fitting that we compile a little Christmas gift list to get your imaginations going!

Brands are forever innovating one or more of their product lines, reimagining their identities, or giving themselves an image overhaul. We at The Practice are all too familiar with this exciting process, having been at the helm of many successful design projects over the years. The past month has seen a number of brands take on imaginative (and not so imaginative) redesigns; today we consider three of November’s most talked about projects.

Thanksgiving is just around the corner, and The Practice’s New York team are hoping to celebrate, American style! And of course, with Christmas not too far away either, brands are reveling in the holiday spirit by releasing some of the most inviting festive campaigns we’ve seen in a while.