London itself is an arbiter of great design and a hub of creative talent. Every year at The Practice, we’re keen to see what a host of architects and designers dream up when the London Design Festival hits town.

It’s fair to say that social media is the modern advertising tool; certainly at The Practice, we use it every day alongside most other creative agencies. From brand and product to event advertising, social media mobilizes large groups of people making it suited to a wide spectrum of pitches. And that also includes raising awareness, issues of sustainability and social responsibility.

It’s unsurprisingly tipped to be a best seller, with 2 million pre-orders made within 24 hours. We at The Practice are certainly looking forward to the release of the highly anticipated iPhone 5. But will it live up to expectations? And can Apple really push the boat out with new iOS technology annually? Many are joking that somewhere down the line, future iPhones will begin to resemble the above image!

The Practice team have been getting to grips with New York life as we develop new ventures in the US. You can read all about it here and follow our progress! Our first exciting few days across the Pond coincided with the exhilaration surrounding Fashion Week. And what a week it was, with gorgeous shows and a particularly spectacular debut from Victoria Beckham ready-to-wear. You see, it’s not just us who’ve been establishing a US presence!

The Paralympics holds a unique position as far as marketing’s concerned; it’s a one-of-a kind event, and it puts the voice of an otherwise marginalized group in the spotlight. There’s really no other event like it. We at The Practice particularly like the fact that The Paralympics has allowed charities to step up their marketing efforts in line with the positive and far-reaching response.

A couple of weeks ago, the world watched as the Apple-Samsung battle reached its conclusion. The patent infringement case cost the latter company a staggering $1.049 billion or £665 million. All we can say is- ouch. At The Practice, we’re iPhone fans on the whole- maybe it’s our familiarity with Apple products, maybe we’re just drawn to the aesthetics, but for whatever reason, we’ve never quite jumped onto the Android bandwagon.

With advertising slots in the run up to the Paralympics sold out before the opening ceremony, we at The Practice predicted the event would benefit from Olympics fever. Channel 4, the official Paralympics broadcaster, also proudly remarked that 50-60 of its ‘gold’, ‘silver’ and ‘bronze’ premium packages sold out and were ready to fill up the 150 hour coverage time. So why is Channel 4 now failing to cash in? What could possibly have gone wrong?

If there was a social media pecking order, we at The Practice believe that Twitter would reign supreme. Facebook’s undoubtedly best for social connections, and probably brands too, but Twitter– well, it definitely has the edge in terms of offering immediacy, world news, and interaction.

The Practice recently hit The Big Apple, which you can read all about it our previous post! We’re really enamored with New York as a place of creativity and business, so today, we consider how the city’s always been a place of focus for numerous advertising campaigns.

As all businesses know, it’s great to work on projects both at home and abroad. At The Practice, we love the idea of having an international outreach. So while we’re firmly a UK-based agency, we’re still very much excited by our latest business ventures in none other than The Big Apple.