At The Practice, we can’t help but see the London Olympics as a perfect lesson in marketing. From brilliant BBC coverage, to sponsors, and to LOCOG’s promotion of London, all aspects of the Games have served to embrace public expectation, and in turn, have exceeded it.

We’ve been a little preoccupied with the Olympics, as our latest posts would indicate! But earlier last month, The Practice explored how mobile usage is enhancing the in-store shopping experience. With the interesting news of the collaboration between Starbucks and Square, today we look at how the mobile space will become increasingly important for marketers and consumers alike.

What a weekend for British pride! Team GB are literally worth their weight in gold, scooping an incredibly impressive six gold medals on ‘Super Saturday’. At The Practice, we’re ecstatic with their success and can’t wait to see what impending sponsorship deals come their way.

Are major Olympics sponsors wasting their efforts? At The Practice, we’re finding it hard to ignore the provocative ambush marketing campaigns of non-sponsors. The question is, are their efforts being better received than those of the official brands?

The Olympics will always be the greatest show on earth when it comes to promoting its hosting city. With only a few days before the highly anticipated and guarded Opening Ceremony, we at The Practice are wondering how London will use this to cement its world status. In the meantime, we take a look back at past Olympics opening ceremonies. The question is, how will London match up?

Ready, Set, Go!  At The Practice, we’re gearing up for The Olympics and have been keeping our eyes peeled for the latest design, adverts and digital offerings to celebrate the festivities. But what about vintage Olympics advertisement posters? Today, we consider our favourites and examine how these have evolved over time. 

At The Practice, we love a good sporting event and always seize the opportunity to fly the flag for our home-grown heroes. So naturally, our bumblebee eyes were out for Sunday’s Wimbledon final, flickering not just back and forth between opposing baselines, but also across multiple screens! 

In our last post, we at The Practice examined the way in which traditional advertising methods successfully incorporate social media. But today, we consider how brands are driving further retail engagement through their store window displays and in store mobile interaction.

At The Practice, we love seeing companies embrace modernity through innovation. Recently, brands have upped the ante by giving their traditional advertising methods the 21^st Century treatment. Now, YouTube is home to the on-screen advert, and once dull billboards and shop fronts have had a technological makeover, thanks to social media. 

In our last post, we at The Practice considered digital advertising via social media site, Twitter, in light of Nike’s campaign ban. With so much margin for error, today we look at how brands should use Twitter successfully.