The recent news of Wayne Rooney’s Twitter blunder left us at The Practice with some food for thought. Last week, we considered Olympics advertising in relation to strict company regulations. To follow, we’re interested in digital advertising through social media in light of Nike’s campaign ban. 

At The Practice, we like to think that advertising is a shared medium between brands and consumers. What we’re exposed to digitally or otherwise, should be controlled without hurting free expression. So we were surprised to learn of the stringent marketing restrictions in place in the wake of this summer’s Olympic Games. 

This week at The Practice, we’re interested in social media and the digital marketing space; Facebook in particular is the focus of our attention.

At The Practice, we like to use our Facebook page to interact with and keep our lovely followers updated. On first inspection, using this to promote your business seems like a relatively simple procedure.

At The Practice, we’re big fans of reality music shows like The X Factor and The Voice. Aside from the obvious entertainment value, we also love to vote, follow, interact, and join the conversation in real time. Who doesn’t love to share their opinions when these shows offer so much scope for gossip and debate?

This week at The Practice, our thoughts turn to the fashion industry and how the runway experience in particular has transformed. There’s now the added dimension of interactivity between fashion show attendees, fans and consumers due to the presence of social media platforms. Images are tweeted and videos are uploaded, all in real time.

Companies are well aware that branding is their most lucrative asset. In the run up to the Jubilee festivities, we at The Practice are interested in how companies exploit ‘Britishness‘ for revenue growth.

A few weeks ago, we at The Practice deliberated over a feature that Facebook seemed to lack:
live video streaming. We concluded that this particular asset could be a brilliant and highly probable step-forward for Facebook’s innovation.

As I’m sure you know, earlier this month, The Practice graced the concrete jungle that is New York. Although it was short (2 nights), it was certainly sweet.

Here at The Practice we take our inspiration from a number of sources and at the same time, we hope to inspire. After all, that is what creative marketing is all about.