B2C brands often have an easier time gaining and maintaining advocates, especially if they have a great product. But this task is arguably not so simple for B2Bs. So is this why business-services companies are realising the importance of investing in their brand strategy?

Enabling online retail has always been one of Pinterest’s biggest goals. No longer just a place for cataloguing and sharing content, the site is now expanding its e-commerce features. So how will new updates assist the buying process, and drive sales for brands?

As always, Super Bowl Sunday is a huge opportunity for brands, who can’t wait to leave a lasting impression amongst a global audience. With over 113 million viewers world-wide, which companies managed to do this, and how did the event dominate online conversation?

Businesses often come to us with ambitious goals. Often though, they are unsure as to how to achieve these, and how to budget their spend across various sectors.

Social media platforms are always looking for additional ways to monetise, whether that be on their own sites, or their related products. And now it’s the turn of Facebook, who have just announced they will soon be testing ads in Messenger. So will having ads on a chat app turn users off, or will it be of great benefit to brands?

The core of any successful business starts with its brand identity. Your brand needs to tell the story of who you are, what you’re known for, and most importantly- be memorable (for the right reasons!) Check out our top tips for getting started.

Consumer technology is set to become a whole lot more immersive this year, as creators and developers seek to enhance the user experience. With virtual reality set to take centre stage, just how will it affect social media?  

We at The Practice believe that every business should have access to high quality and affordable branding. However, bespoke marketing and design can often be costly, especially for startups. So we’ve come up with a solution.

There’s no doubt that YouTube relies on its content creators to drive revenue. From amassing huge viewing figures to lucrative brand partnerships, influencers are the platform’s bloodline. So how does YouTube hope to take this further in 2017?

It was only a year ago that Instagram enabled ads to be shown on users’ home feeds. Since then, the platform has launched Stories and Live, enabling potential new areas for brands to monetise.