CES 2017: The top trends and products
Las Vegas’s Consumer Electronics Show is always something to look forward to at the beginning of the year. From the latest tech displays, to the products we someday won’t be without, which items made waves at the event?
Brands kick off a healthy new year
January is undoubtedly the month for fresh starts, resolutions, and new commitments. Therefore, we’re seeing brands start to reflect this in their marketing campaigns, with health and wellness companies and personalities producing some of the most captivating promotional content.
Digital and marketing trends for 2017
In terms of social media, connectivity, new apps and smart devices, 2016 has been a year of revolutionary digital innovation. But which trends will dominate the new year, and how will they impact our marketing efforts?
The best brand marketing of 2016
The past year has once again seen some innovative and creative advertising work from the world’s most celebrated brands. So which have captivated our attention?
Musical.ly: A unique social sensation?
It’s the latest social app to hit the teen market, and has already taken the world by storm, boasting over 100 million users. So is Musical.ly here to stay, and how might businesses use it to reach their target audiences?
The Practice does Christmas
December undoubtedly means Christmas planning, and there’s luckily just enough time left before the big day to organise our festive shopping. So which items are our team coveting this year?
Fake news: An online crackdown
While social media sites are often some of the first places we visit when following news stories, the amount of false information reported there cannot be ignored. With this in mind, these sites, as well as Google, have revealed measures to clamp down on such content.
Black Friday: The results are in
The Black Friday and Cyber Monday shopping weekend has come to a close, leaving businesses revelling in the fruits of their labour. So how did online activity stack up this year, and which brands produced the most effective campaigns?
Instagram Live: A new direction for video
Instagram seems to have evolved enormously this year, becoming a sophisticated and multi-level social app. So how will its latest updates continue to transform the platform?
Big brands steal the show in this year’s Christmas campaigns
This season has brought about some particularly innovative Christmas campaigns. So which brands have come out on top, and will their initiatives help increase ROI during the holiday shopping frenzy?