An iconic fixture of the London city landscape, Piccadilly Circus’s billboards have attracted some of the world’s most celebrated brand campaigns. But this week, it was announced that these could soon be replaced by one big screen due to new planning permissions.

Shopify is arguably the platform of choice for new retailers branching into online selling. So how will the company’s recent integration with Facebook Messenger enable brands to reach their audiences more effectively?

While it’s second nature for most of us to access apps via our smartphones, tablets and even on desktop, our TV screens are often not as widely used for this purpose. With an increasing number of brands tapping into Apple TV apps, will this help them to boost their sales and digital presence?

We’ve been talking about it, laughing at the memes, and analysing results- this week’s first Presidential Debate was certainly something. So how did social media react to the event, and has opinion influenced the race as a whole?

Just last week, LinkedIn revealed plans for a complete desktop redesign- the biggest since the company’s launch back in 2003. With a new look and several feature updates ready to roll out this year, how will the change benefit users?

Businesses have known for a while that they can’t solely rely on their own marketing efforts. The most savvy are utilising the power of influencers, crowd-sourced content and more, to boost their strategies. And now, Lastminute.com is one such company who have bought an entire platform to help with just that.

It’s been a busy season for Apple, who have not only launched the highly-anticipated iPhone 7, but also released iOS10. Compatible with the latest device as well as older models, it offers a wealth of great new features. So what do we make of the update?

Advertising- it’s what drives the world of online commerce. Essential as it is, the rise in unwanted ads has proven to be an annoyance. So what will happen if we’re only shown the content we want?

For the first time, fashion has finally caught up to the demands of its digitally savvy consumers. Aside from innovative tech displays and experimental digital campaigns, this season has given way to immediate shopping, straight from the runway.

While Facebook Live has seen the platform pay influential brands to produce video content, we’re seeing a slightly different approach from Twitter with their Amplify programme. Targeting individual creators, will this help the site see further success with video too?