With digital elements such as Facebook’s publishing tools, live video and more, the online space has become a prime platform for media companies to utilise. So which publishing organisations are making the most of such technologies, and are these benefitting their readers?

Just last week, Facebook revealed its progress regarding Image Recognition AI. With this technology able to provide a more tailored user experience, just how will it shape the platform’s future?

This week, Sir Martin Sorrell announced at WPP’s Earnings Call that some of the company’s brands were questioning their investment in “new media alternatives”. So are businesses right to be wary of increasing their digital budgets, or will the sector continue to grow?

While The Practice team has been thinking about Facebook and Instagram’s video developments lately, other platforms have launched updates of their own. So which video features are new on Twitter and Pinterest, and what will they mean for businesses and users?

While brands are aware that they must prioritise digital, this doesn’t mean that traditional marketing methods are on the decline.

Social media has rapidly become video-orientated. In the process, marketers and content creators have more options than ever before to choose which outlets to focus their efforts on. So which are they turning to, and why?

Facebook has just this week announced its decision to block ad blockers. With many users having these extensions installed, just what will this mean for audience retention, advertisers, and Facebook itself?

It’s clear to see that Instagram has seemingly reproduced Snapchat’s much loved “Stories” feature, by creating its own. Set to roll out to all users over the coming weeks, will the update threaten Snapchat’s unique position?

It’s been a while since our last app round up, but since there’s been a recent explosion of great new ones, we thought we’d share our favourites.

Just this week, Tumblr announced it would be rolling ads across its blogs in order to boost revenue. With this in mind, how will this important update affect the site’s users, brands and Tumblr itself?