With only a few weeks to go until the Olympic Games, global brands have pulled out all the stops in their honorary campaigns. So which have been our favourites, and can non-sponsors get involved?

While arguably the hottest social platform around, it can’t be said that Snapchat is in the same league as other channels when it comes to brand advertising. But with new image recognition technology in the works, might the app soon woo brands?

Although we don’t consider ourselves gaming fans, The Practice team has been particularly excited about Pokemon Go, arguably the most popular app so far this year. Now with more active users than Tinder, what exactly is the game about, and what does it spell for the future of augmented reality? 

It’s the newest update on the lips of every social media aficionado. So how will Snapchat’s “Memories” feature benefit users and brands alike? 

As far as the future of marketing is concerned, Virtual Reality is a top priority for brands. With more and more incorporating this technology, we’re interested to see whether this will strengthen their campaigns. 

Each year, the Cannes Lions Festival celebrates the most notable work from the creative industries. This year there was no shortage of brilliant campaigns up for judgement. So which of these inspired us the most, and what were our highlights from the event? 

With video arguably the most engaging content type, it’s crucial for social platforms to encourage this from users and marketers alike. So how is Facebook jumping on this trend with its latest feature? 

However you feel about the outcome of the EU Referendum, there’s no denying that it has dominated online conversation. With this in mind, how did the debate play out on social media, and was online opinion an indicator of the result? 

Pinterest’s model for businesses is certainly exemplary, with there being a wealth of advertising options for marketers to choose from. With several new tools just launched, will the platform be able to entice a greater number of brands? 

This week, Apple held its 27th Developers’ conference, an exciting event for its tech and software announcements. While The Practice team weren’t lucky enough to attend, we were able to tune into the live-stream. Read on for our thoughts on this year’s proceedings.